Today, Itojo’s significance as an economic hub cannot be overstated. It serves as the primary marketplace for a vast agricultural hinterland, providing farmers with a reliable outlet for their produce and ensuring food security for the local population. Beyond agriculture, the centre is a microcosm of entrepreneurial activity, home to over thirty hardware stores, pharmacies, general merchandise shops, eateries, with various other service providers lining its main street. The large open-air market section is complemented by small guesthouses catering to traders and visitors, while numerous restaurants and roadside stalls offer local delicacies. Basic financial services are accessible through a proliferation of mobile money agents, SACCOs, and occasionally small microfinance institutions. Crucially, the centre also features a busy taxi park and bodaboda stage, linking Itojo to distant villages and the larger towns of Ntungamo and Mbarara, further cementing its role as a regional transport nexus. These businesses not only cater to the immediate needs of the community but also generate employment, stimulating local spending and creating a ripple effect that benefits the wider Ntungamo District economy, but, if you're looking for a bigger shopping area, you'd be better off visiting Ntungamo itself.